Challenge
Hawker knew how to sell aircraft. But it didn’t know who its customers were, how its brand was perceived, and how to migrate from a selling to a marketing organization.

Engineering
Intelliga applied its substantial experience marketing to high net-worth individuals to define its existing client base. From here it refined and extrapolated a future client base. Through pin-point research, email and anlysis, Intelliga deployed online questionnaires to understand their customers’ motivations and requirements. Intelliga then created targeted incentive and communications vehicles. Presto.

Results
Hawker had a three year plan in three months.