Challenge
Ferrari had long dined on the demand for its spectacular cars. Eventually, its core customers would no longer wait, literally, years to get their stallion, so began to explore other marques. Simultaneously, an aging owner base necessitated the conquest of new customers

Engineering
Ferrari needed a highly customized prospecting and CRM program and system; one commensurate with the quality of the brand and status of its customers. Intelliga created a moon-shot type system: complex, elegant, and goal-oriented, but flexible enough to expand and weather any turbulence.

Results
A continuously growing and refined database of real and ranked prospects, during purchase, ownership, resale, repurchase cycles.