Challenge
Maserati returned to the North American market in 2002, a decade after abandoning it.  The great Italian  automotive marque needed to inspire and activate a dealer network, educate a sales staff, and convince all its audiences they had the tools to accomplish these tasks.

Challenge
Ferrari had long dined on the demand for its spectacular cars. Eventually, its core customers would no longer wait, literally, years to get their stallion, so began to explore other marques. Simultaneously, an aging owner base necessitated the conquest of new customers.

Challenge
As this brand of die cast automobile collectibles has grown, so has the complexity of its sub-brands, products and channel relationships. Exoto needed both a helicopter- and a ground-view of its Internet business.

Challenge
Bank Street, a nascent investment bank, needed an online presence appropriate for its young and forward-looking investment bankers.

Challenge
Hawker knew how to sell aircraft. But it didn ’t know who its customers were, how its brand was perceived, and how to migrate from a selling to a marketing organization.