Richard Lewis
Marketing Director

Richard Lewis (RL) is an advertising and marketing strategist, author, teacher and speaker. And he says this with a straight face.

RL is probably best known for his reign as Absolut Worldwide Account Director at TBWA\Chiat\Day. There he was responsible for strategy, marketing, and creative, globally, for Absolut vodka.  He led the brand’s growth and innovative marketing to become the most famous, successful and profitable international brand in the entire spirits category.

RL is the author of the New York Times best seller ABSOLUT BOOK. It details the brand’s enormous growth and how it changed the way beverage alcohol and other image-driven products are marketed. The book is in its 13th printing and was followed by ABSOLUT SEQUEL in 2005.

RL teaches at Yale University, a course on branding which he designed:
Branding: People, Places & Things. He also is seminar chair for the School of Management’s Center for Consumer Insights.

RL earned an MBA Degree in Marketing from New York University. He lives in Dobbs Ferry, New York with his wife Isabel and their three children: Ariane Kansas, Amanda Chicago, and Sam Wyoming.