A recent IBM study revealed the results of a survey covering 1,700 CMOs in 64 countries and 19 industries about their current use of social media and their future plans.  This included face-to-face interviews conducted from February to June 2011.  Some findings: ·  &nbs... [More]

One of my former supervisors had a favorite piece of advice for our clients, finding “new uses” for their products to expand the product lifecycle – and consumer base.  His experience with this was one of the most famous, finding new uses for baking soda, which went from a bak... [More]

When Conde Nast pulled the plug on 68-year old Gourmet Magazine last October after ad revenues plunged with the economy, people who loved the publication, and others who scorned it, believed they’d seen the last of it.  At least, the last of new content, as many subscribers saved complete... [More]

Back in 1979, the Buggles told us that “Video killed the Radio Star” – and after the video for their song became the first ever played on MTV at midnight on August 1, 1981, they turned out to be right.  However, it took the ability to download songs directly off the internet t... [More]

The economic downturn has not been kind to many firms in the premium sector - but not all luxury brands have struggled. Here at Intelliga, we were interested to read an article in Newsweek which looked at companies which have bucked the trend, and actually experienced growth. The article, Classic to... [More]