In January 1848 a worker at Sutter's Mill, California found gold at a lumber mill. As news of the find spread, tens of thousands flocked to the state in search of the previous metal - the California Gold Rush had begun. Over the next three or four years some 370 tons of gold were recovered, a lot of... [More]

We live in a connected world. From desktop computers to laptops and smartphones, it is now rare not to be able to check email, surf the web, collaborate on projects. Air travel used to be one of the few safe havens, where you could get a few hours of downtime uninterrupted by spam, text messages or ... [More]

Many people think of branding as predominantly visual – a logo, a corporate font, a ‘design language’ used on a website. Those items are part of what makes up an overall brand, it is true – but they are only a small part, probably less than a fifth if one sought to quantify s... [More]

Earlier this week I was doing some research on the Internet into a quote I wanted to use on LinkedIn (you can view my profile here). The quote was: "You always miss 100% of the shots you never take." I like that, it gets across the fact that action is better than inaction, even if you don’t al... [More]

A while back I wrote an article on Abercrombie & Fitch, which you can read here; I was critical of the company for paying too much attention to its brand image of being cool and hip, at the cost of bad publicity and alienating potential customers. Well, the company has recently been the subject ... [More]